How Data Analytics Improves Restaurant Business

Published Jan 17, 2018

Data science is the art and science of understanding the meaning behind huge volumes of data and using it to get meaningful business insight. Data scientists use programming & statistical skills to find out patterns and convert them into meaningful information.

Data is universal. The amount of data that exists keeps growing at a rapid rate every day. The total amount of data in the world was 4.4 zettabytes in 2013. That is set to rise steeply to 44 zettabytes by 2020. To put that in perspective, one zettabyte is equivalent to 44 trillion gigabytes. This sharp rise in data will be driven by the rapidly growing daily production of data(1).

Data analytics thus becomes imperative for any business, including the restaurant industry. At SpeQue, we understand the importance of data and help restaurants capture data and get insights into their restaurant business.

1. Guest history

When does a guest come in most often, how many people does she come in with, what is her usual bill size, what all does she usually like to order. Information like these definitely help understand customer behaviour and enables restaurants to provide better customer experience and retain customers.

SpeQue’s integrated feedback & CRM system helps restaurants do that and much more. Starting from a guests’ order to the feedback, SpeQue provides the much-needed insight into your restaurant’s operations.

2. Feedback data

Once the guest is done with her food, you can capture the feedback on a tablet device. SpeQue’s intuitive interface encourages her to share her contact information along with the feedback. It also encourages her to rate the items on her order so that you don’t have to keep guessing on the meaning of her feedback and get to know exactly what she liked and what she didn’t.

As soon as the feedback is submitted, the guest gets a “thank you” or an “apology” message (depending on the ratings given). SpeQue also sends automated greeting messages on birthdays & anniversaries. This is a good way to make your guest feel special & offer them some goodies on their special days. 

3. Menu data

SpeQue Analytics for restaurants also provides them with insights into their menu. For example, comparing the sales during lunch hours on Wednesday with sales during dinner hours on Friday by different item categories can really allow the restaurant to detect any ill effects of new items or promotions.

4. Staff data

Steward performance is also something that is really helpful for restauranteurs to optimise their staff. For example, a particular steward might be doing good during lunch hours as compared to dinner hours. Or there could be a case where the steward does well on weekdays but is not able to handle the rush on the weekends.

With SpeQue Analytics, restaurants get all the needed insight into their business that helps them compete with the bigger players. At SpeQue, we understand the importance of data and the role it plays in helping you make well-informed decisions.

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